Thread: Our problems...
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Old 29-08-07, 01:43 PM   #24 (permalink)
BorderBows
In the Gold
 
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Join Date: Aug 2007
Location: Mellerstain Estate
Posts: 1,063
Dealer questions

in reply to dealers, We have two items that help UK and other dealers.
on the first note. We have a expert dealer program which we help dealers learn our product. That allows them to be qualified to sell good service to there customers based on our product range. There is nothing to far beyond a good dealer that is prepaired understand a product range in this new offer. Do you think you are being sold a good product by a shop that only stocks understands one brand? If even understands the principals behind what they are selling you.

At least a dealer that stocks and understands our new custom limb system, would understand the competition better too?

On the second note, We have now started holding stock to help our dealers make faster choices. The UK especialy seems to buy what is in stock.

This is what we are doing to support your local dealer. We cant help it your dealer opts to buy all their stock from one distributor to make there invoicing easer. That doesnt give you a good choice of product. do you think buying all your food from one shop gives you the best options, then why shoun't the dealer do the same...

We have noticed that we have gone from 5% direct sales, to 30% direct due to the the internet. But where there is a good dealer we dont get any enquiries from that region. The UK has the pleasure of us on there door step, but we still see 65% dealer sales in the UK.
We have walked away from distributers due to increased UK taxes and employment issues. We have worked out that 48% of the bow you buy from us is TAX, that means they make more than anyone in the archery supply chain.
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