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When I first started shooting compounds, Mathews and Bowtech did not exist and Hoyt or Bear where the big players in the UK. I love all this technology....until it goes wrong ![]() |
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| Darton never produced the Binary cam, but they own the patent. Just owning the patent won't sell bows. Bowtech produced the Binary and then marketed it correctly and that created the popularity. Same with the Cam 1/2 system. Darton was actually using this Cam, but untill Hoyt produced a version and marketed it correctly it was not popular. Single cams are again the same. Mathews and single cam go together but they did not invent the technology. Bear own the patent but we don't run out and buy Bear over Mathews. All three have made a major name for themselves in recent times by producing and marketing refined and excellent cams. It's one thing to own the patent, but it's another to actually produce a high quality working cam design. Patents don't control the draw charactoristics and nock travel properties of a cam so not all Binary cams, Single cams or Cam 1/2's are the same.
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| I agree with all you have said. It is one thing to produce clever solutions to problems, it is another to make and market them, that is why R&D people are not sales people. Single cam, cam and a half, binary, all MARKETED, all SOLD into the market place, that is what makes companies popular. They have to have a good product too, comparable at the very least with others out there. Get any decent product, put a good marketing and sponsorship campaign behind it and it will sell. Gain and maintain a good reputation along the way, and a loyal following and your on your made. Mind you, the hard work is then staying at the top. |
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